Philadelphia Club of Advertising Women records 1916-1984

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Philadelphia Club of Advertising Women records 1916-1984

The Philadelphia Club of Advertising Women (PCAW) was founded in 1916 by sixteen women advertising executives. The Club participated in charitable efforts, offered advertising courses, published a newsletter (Ad-Land News), and hosted social events throughout its history. These efforts garnered national recognition for PCAW as a leading advertising organization. It also won them recognition locally as an organization committed to helping the community through scholarships and charitable giving. This collection contains the records produced by PCAW from 1916 to 1984, including material related to their advertising courses, events, history, charity involvement, and meetings. The collection has several strengths, the most notable of which is its comprehensive coverage of organizational activities from 1930 to 1977. Other strengths include the number of Ad-Land News publications within the collection, as well as the event invitations, most of which exhibit graphics and fonts reflecting contemporary advertising styles. Also of note are the records of PCAW’s heavy involvement in local affairs (advertising courses, charitable efforts, etc.), which demonstrates its influence in the area.

17.5 Linear feet; 17 containers, 20 volumes

Information

SNAC Resource ID: 6327938

Related Entities

There are 6 Entities related to this resource.

Philadelphia Club of Advertising Women (Philadelphia, Pa.)

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The Philadelphia Club of Advertising Women (PCAW), founded in 1916 by sixteen women executives in the advertising field, “secure[d] for its members the benefits of discussion and cooperation in matters of interest for the purpose of mutual advancement, … further[ed] the study of advertising in its various branches, … emphasize[d] the work that woman [did] and [was] specially qualified to do, … and cooperate[d] with civic philanthropic and patriotic organizations whose undertakings [...

Associated Advertising Clubs of the World

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Charles Morris Price School of Advertising and Journalism

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American Red Cross

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On December 2, 1905, Mrs. Tunis G. Bergen brought together a group of Brooklyn residents at the Barnard Club House on Remsen Street to form New York City's first borough-based Red Cross organization. With an initial membership roster of 300, the Brooklyn Chapter of the American Red Cross embarked on its first major campaign to aid victims of the 1906 San Francisco earthquake, collecting over $100,000 and thousands of articles of clothing to contribute to the relief effort. From this point on, th...

Advertising Federation of America

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The Advertising Federation of America (AFA) evolved around 1910 from the National Federation of Advertising Clubs, a collection of East Coast advertising professionals formed in 1905 with the goal of elevating the standards of advertising through education and self-regulation. In 1911, the AFA organized a national vigilance committee and launched the “truth in advertising” movement, the forerunner to Better Business Bureaus. After World War II, the growth of commercial air travel an...

American Advertising Federation

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